It gives away very little, but promises an awful lot: those quiet, opening landscape shots hinting at a familiar sci-fi world as we’d never seen it before, with the advent of digital effects allowing Lucas to draw his camera back to show us new exotic vistas. And even now, the first teaser has a spine-tingling, mysterious quality. The fan verdict was overwhelmingly positive. The web also became the place where fans met and theorised about the contents of the trailer and what it might tell them about the movie – something those who queued up to watch the original trilogy between 19 could only dream about. In those pre-YouTube days, the trailer was downloaded about 10 million times – then a record. The clamour wasn’t just confined to movie theatres. “It is unprecedented for a movie trailer to have an advance screening, let alone one that’s covered by the BBC – but everything about Episode Ihas been unprecedented.” “It is unprecedented for an advance screening of a movie trailer to attract so much curiosity,” the Washington Post wrote. Read more: Complete Schedule of Upcoming Star Wars Movies According to Variety, around 500 people bustled into a screening of The Siege in Los Angeles one afternoon, only for about two thirds of them to get up and leave as soon as the Phantom Menace trailer concluded. News outlets reported with bemusement as fans laid down their cash for a ticket to, say, Joe Black, sat through the trailer and promptly left the theatre without watching the feature.
As a result, ticket sales for those films went through the roof.
0 kommentar(er)
